Above The Fold 2.0
ByThe 6 Ways To Do It!
with desktops
Have you heard of the expression, ‘designing above the fold’? It is terminology taken from print media meaning, put your best stuff where it can be seen. In the case of a news paper that would mean, place your most eye catching content above where the paper would be folded, similarly when it comes to a web sites home page,
you want to place your most ‘profitable’ offerings where web surfers can see it immediately upon seeing your page.
With all the varying desktop PC screen resolutions currently in use, designing for less bounce and more conversion is getting more and more tricky to do. The key thing to remember is, this is not your 1985 experience any more and this is not you high school PC. Believe it or not, there are actually some out of touch folks still designing for 800×600 screen resolutions. All those folks really to need to smell the e-java and take a look around to see how many new PC’s are now coming with a ‘wide screen’ as standard equipment.
At this point in time I would have to say that designing a site presentation with any smaller than a 1024×768 screen resolution in mind is an ill informed decision. In fact, if your offering has even the slightest hint of high tech, you may want to go the next step, 1280×1024. If your offering is exclusive or pricey, then you know your clientèle will have the latest equipment so, design with 1600×1200 in mind.
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2 Comments
4:30 pm
Good call. This is a very important issue in todays world of web publishing. Rules and standards are changing, and we could all use a refresher. Peace.
10:13 am
Thanks for all the help on my landing page, I am a really big fan of your blog.