Maximize Your Article Marketing

Writing for and marketing with web 2.0’s New Media for Virtual Real Estate

Naturally internet marketers know that if you want to drive quality traffic to your site what you really need is quality information creating the push. That is the way marketing has been done since the inception of print media. You create quality content and drive traffic /sales by placing that content on quality sources. Right about now your probably wondering, ’so whats new’?

Whats new besides the internet of course, there are several concepts know as Deep Linking, Virtual Real Estate and Revenue Sharing (relatively speaking). Some of my more savvy readers may have heard of a little gem know as topic bridging, in a keyword, what you need is OVERLAP. Topic bridging is typically used for building relevance between an article, the page that it resides on and, the site on which that page resides. This is a great way to develop backlinks.

Now, taking that to the next level, what we have is Article Topic Bridging. Essentially, what we do is plan very well;

• register 3 keyword rich relevant domains
• use one domain for e-Commerce
• use one domain for article publishing
• use one domain that does BOTH of the above

Now use new media to create as many differing distribution formats as you can, for example:

1. Convert your articles into podcasts. With conversion services like Feed2Podcast, you can turn your existing RSS feed enries into podcasts, which can then be submitted to podcast directories like iTunes. Other websites that offer this service include Odiogo.com, Talkr.com, and ReadSpeaker.com.

2. Convert your articles into eBooks. By turning your article into a executable file, the article is then considered software, which allows you to submit it to several hundred software directories. You can turn your articles into EXE files using free software creation services like WebSiteZip Packer. This software will allow you to turn an HTML page into an executable file also containing an integrated HTML browser. This alone can bring you hundreds of extra visitors and subscribers. You can also use this technique to build your subscriber list quickly by requiring people to register before they are able to read.

3. Convert  your articles into PowerPoint presentations. Slideshare has a Google Page Rank of 7 and an Alexa.com ranking of less than 2,000. This site gets a huge amount of traffic and it packs a lot of ranking power. If you would like to entice people to click through your presentation to your site, be sure to include a link to your site at the beginning and end each one also be sure each link has the normal blue underline to increase it’s click through rate.

4. Create a video from an article. This is a simple strategy can garnish exposure from sites like YouTube, Google Video, and MetaCafe. you can even use the PPT slides from Slideshare, add audio to your presentation, and up load it. Remember to place the actual text of the article in the description of the video. This will help you to rank for your desired keywords an phrases.

5. Distributed RSS. Post your articles to Squidoo, Google Knol, HubPages, Blogger.com, Wordpress.com, Vox.com, Tumblr, Weebly, Terapad, WetPaint, PbWiki, Wikispaces, and WikiDot and more then, grab the RSS feed and submit it to all the different RSS directories. If a site doesn’t automatically create an RSS feed for you, to have one made for you use Dapper.

6. Convert article into a PDF. You can post PDF versions of your articles to iTunes, Scribd, eSnips, DocStoc, Calameo, Issuu, Yudu, FreeIQ, ButterflyReports.com and others to increased exposure.

7. Convert articles into a widget. A widget is a distributed application that can be easily placed into web pages, Facebook profiles, Myspace pages, start pages, and more. Best of all, you don’t to be a coder or even hire one. You can instantly turn your blog into a widget at WidgetBox.com then distribute it via Google Widget Director, Yahoo Widgets, Friendster Widget Directory, WidgetBox, SpringWidgets, Widget Gallery, Snipperoo Widget Directory, RateitAll Widgets, Netvibes Widget Diretory, Widgepedia and, Xanga Widget Directory.

Don’t forget to use WidgetBox to turn your widget into a Facebook application using App Accelerator. Combined with Dapper, you can turn any web page into a Facebook application and then have the potential to send thousands more visitors to your site per daily.

Now you are in position to maximize your article marketing.

When creating pages on revenue sharing sites like hubpages and squidoo. Write good quality content and link to all 3 of your sites as well as your revenue sharing pages as RS site policy allows. Next, write similar quality articles and distribute them in the ‘traditional’ ways such as eZineArticles, press releases, guest blogging and, other forms of content distribution (networks). Each of these articles should;

• be written with topic bridging in mind
• contain about 5 links per 750 words
• have keywords in the anchor text
• links in the beginning of the 1st paragraph and the end of the last
• written as a series where possible
• written with compilation into an e-Book in mind

Be sure to deep link to interior pages whenever possible. Now you’re article writing and marketing Web 2.0 style.

Tags: article writing, e-commerce, e-Inside, Featured, Marketing, relevance, topic bridging, Web 2.0