keyword trends volume and unfriendly symbols

If you keep an eye on Google Trends or search for keyword suggestions regularly then you may notice strange results popping up from time to time. As an example you could could have a look at Google trends for date July 13th you will see the words .Pretty neat if you ask me. I’ve always been curious how to type upside down and backwards. Another blasphemy was recorded the day before as a Swastika. I wonder if the perpetrator were caught if they would claim the devil made them do it?.

A Google spokesperson stated:

‘The Hot Trends list is automatically generated by machines and algorithms that detect hot or breaking queries. In this case, it appears that the html code for this query was posted on a popular internet bulletin board, which led to quite a few people searching to find out more about this symbol. The Hot Trends list reflected that surge due to people searching with this query.’

This is obviously a short tern version of the long used key word suggestion manipulation only in this case it seems to be done expressly with the purpose to embarrass Google. Much like a Denial of Service attack, essentially, what these folks do, is find ways to spam the search engines with request for data only in this case it’s for the purpose of manipulating word counts. All the more reason It would seem, for Google to crack down on rogue blogs. The unfortunate consequence of this action I’m afraid will be ultimately hurting only the small manipulation player as I would think whoever is doing this has much bigger guns to draw on. So whats you opinion, is this practice pure evil or is it simple evel?

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and add zero’s to your bank account

Now at long last part 5 of the series has arrived. No doubt by now you have figured out that it is, drum roll please…. the Headline. The headline much like it’s importance, comes in many sizes. With h1, h2, h3 and so on, each higher number is of lesser importance, smaller size and, lower value to Google, Yahoo, MSN Live, etc.

Each headline should contain your keywords. H1 with primary keywords, h2 with secondary keywords and lower tier keywords with each h# progression. Similarly, when it comes to linking, ideally speaking, you would want link to and from pages with thematically related keywords.

OK so here we go, you want to rank high in the SERPs for the keywords ‘blue widgets’. What you really want, ideally speaking is, to find a respected web site with a page on it that has ‘blue widgets’;

• 1st in the title
• 1st in the text as a headline
• 1st words in paragraph

You then want to get a link with the anchor text ‘blue widgets’ that is 1st in the 1st paragraph. Go ahead and try that for a couple of weeks, I’ll wait…. Now that you have realized that it’s almost impossible to do that, whats the next best thing? Well, you could do the best you can, paying webmasters for those primo links or, you can write original content and offer it to web masters of sites with relatively compatible content and hope for the best or, you could start a blog or become a member of of blog network where you can post exactly what you want, where you want. Each method has it’s pitfalls but there you have it.

Stay tuned for part 6

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Leaked & Genuine or Other?

I’ve given this document a thorough scouring and I get the impression that the Google Spam Guidelines Document is in fact either real or, a forgery of such impressive expertise that it can only be qualified as some type of counter intelligence and or mis-information document of a very high order. This document has been linked to Aaron Wall and after all, where else can you find these things discussed;

General Guidelines

Part 1: Rating Guidelines

1. The Role of the Quality Rater

2. Researching and Understanding the Query

3. Query Types

4. Rating Scale

5. Non-Rating Categories

6. Spam Labels

Part 2: Using EWOQ

1. Introduction

2. Accessing the EWOQ Rating Interface

3. Rating

4. Rating Home Screenshot

5. Rating Home Screenshot

6. Rating Task Screenshot

7. Resolving Tasks

8. Managing Your Task List

9. Commenting Etiquette

Part 3: Rating Examples

1. Introduction

2. Named Entities

3. Informational Queries

4. Targeted Information Queries

5. Queries That Ask for a List

Part 4: Webspam Guidelines

1. PPC Pages

2. Parked Domains

3. Thin Affiliates

4. Hidden Text and Hidden Links

5. JavaScript Redirects

6. Keyword stuffing

7. 100% frame

8. Sneaky redirects

Part 5: Quick Guide to Quality Rating 

Part 6: Quick Guide to Webspam Recognition

Google Spam Guidelines Document

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Duplicate content is a pretty complex subject so I thought I’d send you some handy duplicate content tid-bits. Hopefully these may help clear up any possible confusion you have regarding how duplicate content is viewed through the eye’s of the Search Engines…

Code vs Text Ratio & Duplicate Content

Do the Search Engines consider the code of your page when looking for duplicate content? For example, if your code is huge and the unique HTML elements on each new page are small and few, will these pages be flagged as duplicate? Fortunately we have discovered that this is not a concern to the Search Engines. In an interview with Vanessa Fox from Google’s Webmaster Central she clearly mentioned that Google only looks at the content on your page and is not really interested in the code.

Navigation Elements vs Unique Content Ratio for Duplicate Content

Navigational and page layout elements (also known as boiler plate text) usually need to be present on every page of your website. After all, your visitors really do need a way to navigate your site easily. So if your site has a large navigation bar, plenty of header & footer items with just a small area left for content can this result in your pages being picked up as duplicates? According to seomoz.org Google (and Yahoo! and MSN) have been around for long enough to be familiar with website layout and so they do recognize that permanent elements on sites are perfectly normal. They state that the Search Engine’s simply pay attention to the “unique” areas of your pages and usually ignore the rest.

Licensed Duplicate Content & Meta Tags

If you’ve obtained licensed content from another online source and want to make it available to your visitors but avoid duplicate content problems what should you do? Simply use the following meta tag in your page html header:

<meta name = “robots” content=”noindex, follow” />

This will instruct the Search engine bot’s to ignore the page but will allow your visitors to view the page and link to it plus the links on the page itself will also still carry value.

Duplicate Issues vs Duplicate Penalties & Ownership

With all the talk about hard-hitting duplicate content penalties vs. lighter duplicate content indexing “issues” where do we stand? How do we know if we’ve been heavily penalized for duplicate content or have simply just had our content de-index or moved to the supplemental index? Penalties are usually only imposed on a domain if a fair amount of abuse has taken place. It does happen though, even on big name domains. *Penalties* only really happen if hundreds or thousands of your pages contain content from other domains and if your domain has little to no unique content of its own. Lack of unique content is particularly hazardous for new sites or sites that have recently changed ownership. At the end of the day the best thing you can do is just make every possible attempt to provide your own original content to your visitors. As a result you should stay clear of any severe penalties or supplemental index issues.

The issue of duplicate content remains a relatively grey area and is still widely debated. Either way you stand on the matter, it’s definitely something to be aware of and do your best to prevent.

The Above article was generously provided by Michael & Steven Grzywacz, creators of DupeFreePro. A 100% free duplicate content and LSI check tool. For more information about duplicate content see the Stompernet videos here.

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Thats a good question Amie as people new to site building aren’t aware that there are actually 3 types of site maps, each with it’s own specific purpose. The three type of sitemap are;

1. sitemap.html
2. sitemap.xml
3. sitemap.xml.gz

Way back during the ‘wildwest’ days of the internet (10 years ago), web surfers liked a concise way to scan the contents of the site they were viewing and, necessity being the mother of invention, the site map was born. This type of site map was really only a normal ‘.html’ page containing short descriptions and links to the sites resources. Later on as the web matured (5 years ago), the site map was also used as a way for spiders to find all you sites pages. The only real reason for this was due to poor or broken site navigation.

Now that we have entered ‘Web 2.0′, the site map has been reincarnated as a search engine specific tool. This current not for human consumption incarnation of the sitemap is designed to let the search engine spiders find each page of our web site with out having to follow hyperlinks throughout the site. This type of sitemap uses the ‘.xml’ format file extension and is located at the root of the publicly accessible portion of the domain.
The third type of sitemap is a Google specific archive ending in .xml.gz and is simply a compressed version of your .xml sitemap.

So there you have it!

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