Writing for and marketing with web 2.0’s New Media for Virtual Real Estate

Naturally internet marketers know that if you want to drive quality traffic to your site what you really need is quality information creating the push. That is the way marketing has been done since the inception of print media. You create quality content and drive traffic /sales by placing that content on quality sources. Right about now your probably wondering, ’so whats new’?

Whats new besides the internet of course, there are several concepts know as Deep Linking, Virtual Real Estate and Revenue Sharing (relatively speaking). Some of my more savvy readers may have heard of a little gem know as topic bridging, in a keyword, what you need is OVERLAP. Topic bridging is typically used for building relevance between an article, the page that it resides on and, the site on which that page resides. This is a great way to develop backlinks.

Now, taking that to the next level, what we have is Article Topic Bridging. Essentially, what we do is plan very well;

• register 3 keyword rich relevant domains
• use one domain for e-Commerce
• use one domain for article publishing
• use one domain that does BOTH of the above

Now use new media to create as many differing distribution formats as you can, for example:

1. Convert your articles into podcasts. With conversion services like Feed2Podcast, you can turn your existing RSS feed enries into podcasts, which can then be submitted to podcast directories like iTunes. Other websites that offer this service include Odiogo.com, Talkr.com, and ReadSpeaker.com.

2. Convert your articles into eBooks. By turning your article into a executable file, the article is then considered software, which allows you to submit it to several hundred software directories. You can turn your articles into EXE files using free software creation services like WebSiteZip Packer. This software will allow you to turn an HTML page into an executable file also containing an integrated HTML browser. This alone can bring you hundreds of extra visitors and subscribers. You can also use this technique to build your subscriber list quickly by requiring people to register before they are able to read.

3. Convert  your articles into PowerPoint presentations. Slideshare has a Google Page Rank of 7 and an Alexa.com ranking of less than 2,000. This site gets a huge amount of traffic and it packs a lot of ranking power. If you would like to entice people to click through your presentation to your site, be sure to include a link to your site at the beginning and end each one also be sure each link has the normal blue underline to increase it’s click through rate.

4. Create a video from an article. This is a simple strategy can garnish exposure from sites like YouTube, Google Video, and MetaCafe. you can even use the PPT slides from Slideshare, add audio to your presentation, and up load it. Remember to place the actual text of the article in the description of the video. This will help you to rank for your desired keywords an phrases.

5. Distributed RSS. Post your articles to Squidoo, Google Knol, HubPages, Blogger.com, Wordpress.com, Vox.com, Tumblr, Weebly, Terapad, WetPaint, PbWiki, Wikispaces, and WikiDot and more then, grab the RSS feed and submit it to all the different RSS directories. If a site doesn’t automatically create an RSS feed for you, to have one made for you use Dapper.

6. Convert article into a PDF. You can post PDF versions of your articles to iTunes, Scribd, eSnips, DocStoc, Calameo, Issuu, Yudu, FreeIQ, ButterflyReports.com and others to increased exposure.

7. Convert articles into a widget. A widget is a distributed application that can be easily placed into web pages, Facebook profiles, Myspace pages, start pages, and more. Best of all, you don’t to be a coder or even hire one. You can instantly turn your blog into a widget at WidgetBox.com then distribute it via Google Widget Director, Yahoo Widgets, Friendster Widget Directory, WidgetBox, SpringWidgets, Widget Gallery, Snipperoo Widget Directory, RateitAll Widgets, Netvibes Widget Diretory, Widgepedia and, Xanga Widget Directory.

Don’t forget to use WidgetBox to turn your widget into a Facebook application using App Accelerator. Combined with Dapper, you can turn any web page into a Facebook application and then have the potential to send thousands more visitors to your site per daily.

Now you are in position to maximize your article marketing.

When creating pages on revenue sharing sites like hubpages and squidoo. Write good quality content and link to all 3 of your sites as well as your revenue sharing pages as RS site policy allows. Next, write similar quality articles and distribute them in the ‘traditional’ ways such as eZineArticles, press releases, guest blogging and, other forms of content distribution (networks). Each of these articles should;

• be written with topic bridging in mind
• contain about 5 links per 750 words
• have keywords in the anchor text
• links in the beginning of the 1st paragraph and the end of the last
• written as a series where possible
• written with compilation into an e-Book in mind

Be sure to deep link to interior pages whenever possible. Now you’re article writing and marketing Web 2.0 style.

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keyword trends volume and unfriendly symbols

If you keep an eye on Google Trends or search for keyword suggestions regularly then you may notice strange results popping up from time to time. As an example you could could have a look at Google trends for date July 13th you will see the words .Pretty neat if you ask me. I’ve always been curious how to type upside down and backwards. Another blasphemy was recorded the day before as a Swastika. I wonder if the perpetrator were caught if they would claim the devil made them do it?.

A Google spokesperson stated:

‘The Hot Trends list is automatically generated by machines and algorithms that detect hot or breaking queries. In this case, it appears that the html code for this query was posted on a popular internet bulletin board, which led to quite a few people searching to find out more about this symbol. The Hot Trends list reflected that surge due to people searching with this query.’

This is obviously a short tern version of the long used key word suggestion manipulation only in this case it seems to be done expressly with the purpose to embarrass Google. Much like a Denial of Service attack, essentially, what these folks do, is find ways to spam the search engines with request for data only in this case it’s for the purpose of manipulating word counts. All the more reason It would seem, for Google to crack down on rogue blogs. The unfortunate consequence of this action I’m afraid will be ultimately hurting only the small manipulation player as I would think whoever is doing this has much bigger guns to draw on. So whats you opinion, is this practice pure evil or is it simple evel?

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at&t stores loosen their grip, on sanity

The iPhone OS 2.0 software update and the iPhone 3G are both available at long last. at 225MB this new software package offers an even bigger punch. Also bring into play the wider distribution of the new second generation iPhone 3G and Apple is looking at another home run for shareholders even though rumor has it that Apples download servers are having a meltdown. Couple that with AT&T’s notorious level of service and you can imagine that lots of people have wasted yet another iPhone sick day off.

Unfortunately what most call-offers don’t realize is you can sink iTunes with v7.7 to your iPhone to check and get the download yourself, at home, after not wasting a day off but then, yes you guessed it, you need to download iTunes 7.7 for that. so, as they say here in t he great north east, ‘you can’t there from here’.

On a lighter note, Microsoft, not to be outdone by all the fanfare reported, if you are using iTouch, and you upgrade to OS 2.0 ah, yup, you guessed it, you get to pay again, WooHoo go iPhone.

PS,
if you were reading along out loud and not saying WooHoo like you were blowing a gasket and having a meltdown all your own then you weren’t saying it correctly, Please Try Again.

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SEM by the numbers

So now, at long last, Google had fulfilled one of it’s greatest promises. Actual, real search volume numbers. No more will we be forced to guess if a green bar 3 is good or, if a green bar 4 is almost 5 or almost 3. Thats right folks real live actual number for search volume. Rumor has it though, that the numbers, much like what Yahoo displays, are inflated.

A highly reputable SEO demonstrates this with excellent results. In a nutshell, comparing the external keywords tool volume data to the AdSense volume data will show the discrepancy. That aside, being able to use this development to get an actual number is so incredibly helpful in so many ways. No more guessing at what that green bar actually means. Hard and fast numbers can make all the difference. One can only wonder how well that bodes for Google’s Page Rank green bar. My guess it that won’t be going anywhere anytime soon. Certainly not until several years after Yahoo is consumed by Google.

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and add zero’s to your bank account

Now at long last part 5 of the series has arrived. No doubt by now you have figured out that it is, drum roll please…. the Headline. The headline much like it’s importance, comes in many sizes. With h1, h2, h3 and so on, each higher number is of lesser importance, smaller size and, lower value to Google, Yahoo, MSN Live, etc.

Each headline should contain your keywords. H1 with primary keywords, h2 with secondary keywords and lower tier keywords with each h# progression. Similarly, when it comes to linking, ideally speaking, you would want link to and from pages with thematically related keywords.

OK so here we go, you want to rank high in the SERPs for the keywords ‘blue widgets’. What you really want, ideally speaking is, to find a respected web site with a page on it that has ‘blue widgets’;

• 1st in the title
• 1st in the text as a headline
• 1st words in paragraph

You then want to get a link with the anchor text ‘blue widgets’ that is 1st in the 1st paragraph. Go ahead and try that for a couple of weeks, I’ll wait…. Now that you have realized that it’s almost impossible to do that, whats the next best thing? Well, you could do the best you can, paying webmasters for those primo links or, you can write original content and offer it to web masters of sites with relatively compatible content and hope for the best or, you could start a blog or become a member of of blog network where you can post exactly what you want, where you want. Each method has it’s pitfalls but there you have it.

Stay tuned for part 6

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Tools You Can Use

Jerry West and Howie Schwartz have been working on a new web site analysis tool. The result is StomperNet’s new Site-SEER. The tool will gather all the key information you look for in order to make informed decisions as an SEO. This is merely the first incarnation and it’s mainly the basics but, as it’s fine tuned over the weeks to come it should be yielding even more intricate results. As of now the results gathered are

• Gather the number of pages you have indexed in Google and Yahoo!
• Alexa.com, Compete.com and Quantcast.com data
• EzineArticles.com and PRWeb.com coverage
• How Google “views” your site in terms of the “targeted theme”
• Title Tag
• Meta Description
• Meta Keywords
• Headings (H1, H2, & H3)
• ALT Tags
• Yahoo! & DMOZ directory listing
• AdWords ‘worth” of the keywords you are targeting

The report is free to run on your site. Free. Just watch this video.

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a new stream

No doubt you have heard of Article Marketing. Additionally I’m sure you have heard or seen the phrase Web 2.0. Today we are going to dive beyond the surface of the bold new internet and discover how 2.0 applies to Article Marketing.

Traditionally, internet marketing (don’t you just love technological oxymoron’s) had been comprised mainly of getting your message to prospects via the cultivation of personal relationships and/or outright adoration. Over time, internet marketing progressed into what was perceived to be the ultimate ‘in line’ achievement, the article directory. Sites similar to eZine Articles seemed to have the edge and, in a peculiar turn of events, had no real relationship with the average marketer.

I can only wonder if the ‘early’ article marketers realized that they were on the leading edge of a torrent (pun intended) of user interactive distributed technology, or, Web 2.0 to the rest of us.

Now that the spring of web 2.0 has passed and full bloom has seemingly been reached, we can see web 1.0 for what it really was. A stale, static conveyance of technology window shopping without much more excitement than a hearty allergenic sneeze. It’s no wonder flashy banner ads were so popular. No doubt words like OMG it blinked, it blinked could be heard the net over.

Now, at long last, as with web 2.0 we have article marketing 2.0. This is where sites like hubpages.com and squidoo.com will not only accept your article and rank it rather well, they will share the article and allow passer byes to comment too. Best of all, they will actually share the revenue that the page earns with you! Now I find myself wondering, will it get any better than this? Frankly I have no doubt, YES, it will get much better than this! I also have no doubt that when web 3.0 arrives, most will not recognize it until the blooms are in full and, the endless winds of change bring with it the Blade Runner reality all us true geeks are really waiting for.

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