Jul

Cuils New Search Engine

Cuil Launches New Search Engine

sounds like “cool” and searches like semantics

Today marked the launch of YANSE (Yet Another New Search Engine) known as Cuil though, in this case, Google may actually take note. A collaborative development, Cuil, pronounced ‘cool‘, has some impressive brain power behind it’s results. Owned operated and developed by former Google search architect notable Anna Patterson who has previously sold Google a search engine and her husband, Stanford Professor Tom Costello, this search engine launches with an enormous amount of potential as well as more indexed pages than Google though unfortunately, with currently limited results.

When I searched for this site, SEM-Answers.com, Cuil.com found no results. Oh well. I must say that I do like the interface. The home page boasts a ‘green’ background as black is earth friendly from a power use standpoint. I especially liked the way Cuil displayed search results as columns instead of the traditional list layout. This will no doubt go along way to equalizing the efforts old SEO. Ironically, this feature may in fact cause Cuil to lack adoption as it was Googles Page Rank formula that in large part enticed so many SEO’s over to Google in the 1st place.

Cuil claims to be a contextual search engine, not a semantic search engine though one may question the ambiguity of the statement ‘we try to understand the world, not the web’ put forth by Costello. In any event, Ciul is said to have major backing ($33 million) and is expected by all to be a serious player. While not as complete a service as Google, a toolbar and widgets are coming soon. I think it’s debatable what is enough to launch a new search engine other than to ask, can the present offering bring further VC interest and, can it bring an offer from any current players in it’s market, which I think is fair to say that Cuil can.

In my opinion we should make no mistake about it, Cuil is going to knock the search world off balance on a regular basis.

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