Jul
25

Search Volume Manipulation

By Jim Corbett

Search Data Manipulation

keyword trends volume and unfriendly symbols

If you keep an eye on Google Trends or search for keyword suggestions regularly then you may notice strange results popping up from time to time. As an example you could could have a look at Google trends for date July 13th ‘08 you will see the words . Pretty neat if you ask me. I’ve always been curious how to type upside down and backwards. Another blasphemy was recorded the day before as a Swastika. I wonder if the perpetrator were caught if they would claim the devil made them do it?.

A Google spokesperson stated:

‘The Hot Trends list is automatically generated by machines and algorithms that detect hot or breaking queries. In this case, it appears that the html code for this query was posted on a popular internet bulletin board, which led to quite a few people searching to find out more about this symbol. The Hot Trends list reflected that surge due to people searching with this query.’

This is obviously a short tern version of the long used key word suggestion manipulation only in this case it seems to be done expressly with the purpose to embarrass Google. Much like a Denial of Service attack, essentially, what these folks do, is find ways to spam the search engines with requests for data only in this case it’s for the purpose of manipulating word counts. All the more reason It would seem, for Google to crack down on rogue blogs. The unfortunate consequence of this action I’m afraid will be ultimately hurting only the small manipulation player as I would think whoever is doing this has much bigger guns to draw on. So whats you opinion, is this practice pure evil or is it simple evel?

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