Squeeze Page 2.0
ByWhen The Internet Gives You Lemons, Make Lemonade
Fly Hover & Pop
About the time when the good’ol days gave way to anti-spam legislation, a new way was needed to entice visitors to allow the capture of those lucrative e-leads. Many hard core information marketers turned to what became know as the ’squeeze page’. This technique is still in practice today. Essentially a squeeze page is a forced opt-in that requires an information hunter to trade their contact information in exchange for viewing the information they desire. This method typically is regarded as becoming less and less effective in the modern Web 2.0 world. Fortunately or not many just don’t have a compelling enough offer to employ this particularly distasteful technique.
Now that we have Web 2.0 in full effect, what has changed is lead capturing with the ‘do it my way’ marketing of the past. If you are to survive in the brave new Web 2.0 world, marketers need to make information more accessible, not hold it ransom. Unfortunately that leaves very few approaches for the current marketer to use on their site in pursuit of the six figure launch, a simple web page opt-in, a hover pop or, a pop up window. Lets assume you run adSense on your site, now we are left with only 2 approaches, simple opt-in or hover pop.
What’s needed is some sort of call to action hybrid that will give away the information but not cower there sheepishly whimpering for a pet and a home. Enter the Hover Pop “light box”. The Hover Pop Light Box is an excellent compromise between a squeeze page and hover box. The light box allows you to comply adhere to Google adSense terms of use, FORCES an action, can incorporate numerous calls to action and, serve ads while still allowing for the free flow of information. All at once. Viola! Welcome to the new world of squeeze pages.
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