Stompernets Stomping The Search Engines 2

and the Net Effect Magazine

StomperNet sent me review copies of both Stomping the Search Engines 2, the second incarnation of StomperNets smash hit, Stomping The Search Engines and, The Net Effect, StomperNets new journal. Yup, you read it right, a print journal. I’ve browsed through them both quickly and so far I’m very impressed with both. I’ll go through them more thoroughly tonight and tomorrow and let you all know what I think of the complete package. Stay tuned folks.

I’m digging into Net Effect Journal right now and, since this is a very long and in-depth monthly hard copy publication with  48 pages of 10 point typeface, I thought I’d start with the easy and short NOT SO GOOD list.

The Not So Good;

The Typeface is WAY too small. As I’m sure we are all well aware, launching a print publication is no small task, especially in cost. It would appear that Stompernet attempted to cut costs by squeezing in every word with the small sized font. In one section, the size of the typeface did seem appropriate though. That was on Jerry West’s contribution. A strange inconsistency that can no doubt be explained by the need to stretch his section to fill two pages. Jerry tends to be direct, practical and actionable which is no doubt why his article was not terribly wordy.

From Stompernet: (A note about the fonts – we blew wayyyy past our initial page count, so the font size wasn’t a matter of cheapness It was a decision we made to KEEP articles and pages and still not have to chop out 2 or 4 pages at a time- which is what journal layouts need to do.)

I could be wrong but, I believe I counted a total of 10-12 different typeface sizes, seven of which were present in Leslie Rohdes article.

There were also a handful of different ‘fonts’ used, I found that to be refreshing.

Now, on to The Good;

With it’s A list contributors, Net Effect is no doubt going to rock the Search Engine Marketing world. Whether or not it will rock the remainder of the world is what I find concerning. Fortunately, the large subscriber base that is sure to ensue should be sufficient to propel this publication forward.

The Contributors:

• Editor in Chief – Andy Jenkins (Awesome Andy as I like to call him)
• Managing Editor – Jayne Hallock (Super Jayne!)
• Publisher – Chris Watson (Cool Chris)
• Production Director – Dave Hallock (Super Dave)
• Advertising Manager – Chris Watson
• Contributing Writers – Dave Bullock, Don Crowther, Andy Edmonds, Brad Fallon, Tom Ham, Sherman Hu, Andy Jenkins, Audry Kerwood, Leslie Rohde, Mike Stewart, Dave Taylor, Dan Thies, Colin Theriot, Jerry West.

Up next, the content! Stay tuned for more!

UPDATE: 2

The contents are broken down into departments. Each department contains articles from contributors.

The Departments and Content:

• …/Research

02 It’s your EYES that BUY
04 The Keyword Heist Technique
07 26 Things to Test
09 Wanna Be Broke? Then Maybe You Shouldn’t Sell Cheap

• …/Traffic & Marketing

10 Ranking on Page One
14 SHOTGUN
17 Twittering Your Way To Free Traffic
20 The Ultimate Article Marketing
21 Anatomy of a Search Engine Ranking
25 Mad Skillz: We Haz Them

• …/Customer Relationship Marketing

29 Email Blastoff
32 The Social Media Survival Guide

• …/Technology & Business

36 How to Interview an Outsourced SEO

• …/Featured Articles

38 Speed Matters
42 Armor Piercing Email
IBC Your Monthly Action Plan

So what can I say beyond, all this stuff is super informative and is dead on accurate and up to date.

Stay Tuned for the next Update, Stomping The Search Engines II

Update 3: Stomping The Search Engines II Review

While the A list of contributors is a mere 4, the contributions are enormous. Andy Edmonds is the former lead of analytics for Microsoft’s Live Search team. Dan Thies, the overseer of the entire course and considered by many to be the world’s leading expert in keyword research and analysis. Leslie Rohde was the first person to reverse engineer link quality, and is the creator of Opti-Link, the first professional SEO software ever. Jerry West an SEO Guru and one of the most comprehensive marketing testers on the planet. I know each of these men personally and can tell you that each of these guys have real SEM chops.

So Stomping the search engines II presents 7 multi-part modules. Here’s the entire Table of Contents:

• Module 1: Introduction

* Benefits of SEO
* Short Term Tactics: Spam & Deception
* Short Term Strategies: Low-Value Sites
* The Stomper Way: Aggressive White Hat

• Module 2: How Search Engines Work

* Meet the Players
* Understanding the SERPs
* Search Engine Tech – Crawling
* Search Engine Tech – SERPS
* Search Engine Ranking Recipes

• Module 3: Keyword & Content Strategy

* Keyword Strategy Concepts
* Keyword Research & Discovery
* Mapping Keywords to Content
* Competitive Research
* Tools

• Module 4: Site Structure

* Site Structure Concepts
* Designing for Crawlability
* Anchor Text & Link Reputation
* Canonicalization & Duplicate Content
* Using Redirects
* Improving Your Indexing
* Review & Takeaways

• Module 5: Optimizing Content

* On Page SEO Introduction
* Getting Your HEAD Together
* Optimizing Page Structure
* Get Your BODY In Shape
* Creating Unique Content
* Robots.txt Tutorial

• Module 6: Link Building & Promotion

* Link Building Concepts
* Assessing Your Position
* Vertical & General Directories
* Link Targets & Link Bait
* Marketing & Promotion

• Module 7: Improving Results

* What To Measure
* How To Measure
* Planning & Processes
* Review & Resources

I’ve reviewed each of the course modules completely and well, again. what can I say beyond, this stuff is simply amazing. For a special FREE bonus, visit this page AND, rumor still has it there might just be something else for FREE. Stay tuned for more!

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