Archive for obscure products

Jul
04

The Long Tail Clipped

Posted by: Jim Corbett | Comments (2)

Long Tail Theory Looney Tunes

blind mice, a carving knife and academic voodoo

I read a quote recently in an article published by a Harvard Business School associate professor that stated, “Just because the Internet makes it possible to offer a near-infinite inventory of sale goods does not mean that consumers will want more obscure items in any great numbers” This prognostication floored me as all I could murmur was, “gee, ya-think?”

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