How To Rise In The SERPs

and add zero’s to your bank account
continuing from part 3

Similarly, the words used in the links anchor text on your sites page are your own votes about your authority on the keywords you chose to self define. While your own internal links pointing to your own internal pages do not count as much with Google as the links others use to point to you from their web sites, they are a contributing factor to your SERP rank.

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