When The Internet Gives You Lemons, Make Lemonade

Fly Hover & Pop

About the time when the good’ol days gave way to anti-spam legislation, a new way was needed to entice visitors to allow the capture of those lucrative e-leads. Many hard core information marketers turned to what became know as the ’squeeze page’. This technique is still in practice today. Essentially a squeeze page is a forced opt-in that requires an information hunter to trade their contact information in exchange for viewing the information they desire. This method typically is regarded as becoming less and less effective in the modern Web 2.0 world. Fortunately or not many just don’t have a compelling enough offer to employ this particularly distasteful technique. Read More→

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