How To Rise In The SERPs

and add zero’s to your bank account

Now at long last part 5 of the series has arrived. No doubt by now you have figured out that it is, drum roll please…. the Headline. The headline much like it’s importance, comes in many sizes. With h1, h2, h3 and so on, each higher number is of lesser importance, smaller size and, lower value to Google, Yahoo, MSN Live, etc.

Each headline should contain your keywords. H1 with primary keywords, h2 with secondary keywords and lower tier keywords with each h# progression. Similarly, when it comes to linking, ideally speaking, you would want link to and from pages with thematically related keywords.

OK so here we go, you want to rank high in the SERPs for the keywords ‘blue widgets’. What you really want, ideally speaking is, to find a respected web site with a page on it that has ‘blue widgets’;

• 1st in the title
• 1st in the text as a headline
• 1st words in paragraph

You then want to get a link with the anchor text ‘blue widgets’ that is 1st in the 1st paragraph. Go ahead and try that for a couple of weeks, I’ll wait…. Now that you have realized that it’s almost impossible to do that, whats the next best thing? Well, you could do the best you can, paying webmasters for those primo links or, you can write original content and offer it to web masters of sites with relatively compatible content and hope for the best or, you could start a blog or become a member of of blog network where you can post exactly what you want, where you want. Each method has it’s pitfalls but there you have it.

Stay tuned for part 6

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Tags: Google, link building, seo

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